Integration and diversification as business strategies
What’s in a name?
The name Kinghorne is derived from three elements: the first, king, meaning “global footprint”; the second, horn, meaning “growth strategy”; the third, e, meaning “diversified company”; hence the name can mean “global footprint growth strategy diversified company”, as coined by Kennedy Adongo as early as 11 June 2003, but registered on 11 June 2012 by Wilfred Gose, a certified Kenya’s civil engineer. Kinghorne’s mission is to build and to plant a global footprint platform of growth strategy that is an integral part of a diversified business model. We build and plant agile eco-social political economy value across the globe.
A winning combination
i) Vision: State-of-the-art solutions – apply design thinking, continually work on a ‘test-adapt-learn’ loop. The vision was first generated by Christine Marube, a programme officer at Equity Group Foundation as “Offer Solutions”. A founder member and first chairman and first Secretary-General of the Kinghorne Limited, Kennedy Adongo, owned the first 80 percent of the company’s shares worth of 20000 KES of his savings and monetary gifts given to him on special days such as Birthdays, Christmas and New Year, as his determinant seed capital, onset of childhood rabbit retail business to pursue a set of methods and practices where solutions evolve through collaboration between self-organizing, cross-functional teams in agribusiness, finance, education, communication and health (AFECH) sub-programmes within semiconductors, avionics, medical devices and pharmaceuticals programmes. So, Kinghorne seeks to build integration that goes beyond trade to creating jobs, particularly for young people, supporting digital innovation, and managing climate change by cross-border solutions in terms of diversification, productivity, export competitiveness, and technological upgrading, including good policy, strong institutions, better capacity, access to financing, private sector development, and above all else, leadership. Our B2B/B2C space systems boost confidence in the way we trade, ensure transparency and predictability in value chain and reduce costs at, and away from, the border.
ii) Mission: Build agile eco-social political economy – AFECH actions are either adaptations to existing contexts, or disruptions that transform operational efficiency, growth, asset quality, soundness, liquidity, profitability and competitive advantage for expanding agile eco-social political economy “opportunity zones” in “disadvantaged communities” after a series of trade, investment and industrialization feasibility studies for local value and global vision of peace, security and prosperity.
After 2003 Kinghorne’s outlook underwent an enlargement in time. When Kinghorne thought, having attained a consciousness of itself and its own worth, set out to rebuild the world, it embarked on an adventure whose development was too vast to fall within the view of a single generation, and yet its consciousness of its own mission gave it a conviction of the essential dignity, equality and unity of that development to play by rules of evidence and win like-minded by dint of intellect, vision and suasion.
1. GLOBAL FOOTPRINT
Happy New Year Kennedy! Enjoy good livelihood, security and peace. Every year gives life a new horizon and decisive direction to fight the good fight of faith, with great heart, believing that when you wish upon a star, your dreams come true. Whether it is safety, health, happiness or future prospects of our communities or Kenya my motherland. Work with others to ensure that schools are conducive and welcoming for children with disabilities and work conscientiously to get girls and children of ethnic minorities enrolled. As the pendant of Africa, rewrite the future programmes from Kenya, Egypt, Angola, Ivory Coast to Chad. As a corporate matter, initiate current affairs, governance, development and geopolitics of petrochemicals, tech infrastructure, manufacturing, refining and mining, which is to create the premier market-leading multinational business. That’s in the history of Kenya, laying down plans at the centre for tea, coffee, milk, rice and horticulture industry in a bid to boost farmer’s returns; institutional capacity building of the state; service delivery of public services to meet the basic needs of citizens – providing for people, maintaining open lines of communication between government and the governed, responding swiftly to emerging challenges. Amen, a happier new year takes imagination and courage. Reene Migen Sao, your complete mom, 01/01/1996.
Denish Nyaugu was the Company Secretary who also oversaw the tech advantage and shrewd marketing. Victor Okeyo was in-charge of long-term sustainability, not debt. Charles Olunga was in-charge of diversification of business. Lilian Ogada oversaw programme budget and financial forecasts. Kennedy Adongo oversaw good international framework conditions through trade policy and political-commercial advice by using geo-spatial data to generate operational efficiency in identifying high potential markets as part of business expansion, outreach or customer acquisition, understanding livelihoods and lifestyles of customers beyond age, gender and wealth, allowing the company to design, prototype and scale relevant products, anchored on:
a) Kinghorne Blue Skies Sermon
Luke 6:31.42.48 – Jesus calls “integrity, competence, efficiency blue skies” that guarantee bio-healthcare; astrophysics and planetary science; coral reef restoration; precision farming and regenerative technology; smart city; mobility and robotics.
A key integrity principle (31) ‘And as you wish that others would do to you, do so to them.’ In this sermon lies a power of God’s blessings, human relationships, ethics and good character in agribusiness, finance, education, communications and health.
A secure competence (48) ‘Such a person is like the man who, when he built a house, dug, and dug deep, and laid the foundations on rock; when the river was in flood it bore down on that house but could not shake it, it was so well built.‘ i.e. agility in an integrated sustainable investing: Water, Food, Power, Data and Circular economy to support peace and security.
The result of efficiency (42) ‘Take the log out of your own eye first, and then you will see clearly enough to take out the splinter in your brother’s eyes.’ We are employee-centric and customer-centric organization that shifts values and transforms systems.
b) Kinghorne Money Ethics
The rationality of Kinghorne is to share profits or dividends for an approved period of time until you recoup your initial cash outlay to achieve high human development values and ranks. To observe the principle of ‘living within the company’s means’ by ensuring that annual expenditure does not exceed the annual revenue, Kinghorne came up with the following actionable and evidence-based Money Ethics blueprint towards long-run sustainability and resilience, not debt:
The Kinghorne Formula 100% = R-30%: S-20%: I-20%: T-10%: C-10%: P-10%; R – Recurrent expenses; S – Savings expenses; I – Investment expenses; C– Capital expenses; T – Tithe expenses; P – Philanthropy expenses
c) Kinghorne ‘In the hands of God’ Prayer
Kinghorne honors trade and investment as living images of Christ. The mission of this prayer is to do what is right, love loyalty and walk humbly with God who is the mountain where we run, fountain we drink from, shadow where we hide, ransom for our life, wind inside our sails, anchor in our waves, fire inside our veins, echo of our days. This prayer is key to shape the world.
V. God Knows our service values and God wills it,
R. In his true wisdom, we ask to leave everything on the field, from sports to politics.
V. St Catherine of Siena,
R. Pray for us to be the diversified lighthouse bursts of the shared value gamma rays.
Let us pray
In your hands God, let us act with fidelity, justice and integrity in rebuilding trade, infrastructure and industry efficiency as we enjoy peace and security, led with cords of human kindness, with bands of love. Christ, may our ecosystem business constantly shift with more connectivity, lower transaction cost, automation and fundamental societal shift to build value for the customer. Holy Spirit, turn our work into something easily digestible and fun to explore as we bring Kinghorne’s treasures to the masses.
Source: God Knows by Minnie Louise Haskins (1908); Ecclesiastes 11:1; Luke 1:37; Matthew 5:14-16; Proverbs 21:1; King of My Heart by Steffany Gretzinger; Jeremiah 9:23.33:6; Hosea 11:4; Micah 6:8; Holy Spirit by Jesus Culture; Enter One by Sol Seppy.
d) Kinghorne Logo
1. The globe shows Kinghorne’s vision “State-of-the-art solutions”, meaning Kinghorne is a symbol of resilience, determination and grace characterized by ‘frequent redesign, rebuild, reassessment and adaptation of plans’ i.e. adapting with agility to a new path – lives (health), livelihoods (economy) and living/lifestyle (social) via a lens of cultural competency, foreign and defence policy and national security strategy – harnessing new ways of thinking of investing on diverse economy.
2. The blue and yellow monarch butterfly effects show Kinghorne’s mission “build agile eco-social political economy” i.e. robust and holistic semiconductors, avionics, medical equipment, and pharmaceuticals ripple effect systems as the slogan ‘service and volunteerism to the community and businesses;’ super-fast corporate governance system change, a stellar star leadership for pro-worker, pro- family, pro-growth and pro-nature. Kinghorne is a butterfly that flies gracefully with agility in vast island airport and bridges, forged in steel and glass, humming with nuclear fusion, spaceports, high-speed trains, electric cars, wind turbines, solar panels, energy-efficient appliances and energy-efficient buildings, under “one village, one product.”
3. The blue colour of the globe shows ‘consistency, finances, structures’ for people, planet, prosperity, peace and partnership. As St. Catherine of Siena would put it “Be who God meant you to be and you will set the world on fire:” Kinghorne arose like a fire of an expanded purpose beyond maximizing share value to explicitly include general and specific private-public benefits.
4. The deer and the eagle represent the ‘Kinghorne Zeal Anthem’, meaning the strength of Kinghorne lies in the “local value, global vision” convictions and spending a great deal of time in the company of like-minded individuals to achieve our five objectives that are in line with the aspirations of UN, AU, EAC and Kenya’s anthems such as an expanded markets for goods and services, unobstructed factor movements, the reallocation of resources, free movement of capital and persons, single continental customs union, promotion of economic diversification, structural transformation and technological development, enhancement of human capital, and attaining sustainable and inclusive socio-economic development.
e) Kinghorne Shield
The mission is rebuilding the business and the people. The goal is the reestablishment of a strong state of natural resources. Both the shareholder and the stakeholder are concerned with resuming the work of building a high definite life purpose, safety of the community and the protection of the families. The objective is for gaining the motivation and strength that are needed for a lifetime of steadfast love. The agenda is that children are being educated from the very beginning to assume responsibility for putting up their own business, using their own resources by contributing money and labours and work.
f) Kinghorne pendant, tapering or emancipation flag
Kinghorne flag is our identity. It values respect, support and appreciation and thus stands for dignity, unity and equality of the customer, staff and shareholder. It remains the world’s richest, most powerful flag with enormous leverage at its disposal, from strategy, planning and timelines to spending and oversight in new monetary reserves, safety, economic, diplomatic and international policy review, fiscal analysis, and budgetary partnership to change behaviour.
1. The green colour is representing conviction in objective one ‘to encourage trade and investment’ i.e. green for independent and ordered in building productive alliances in skills and education; science and research; innovation and entrepreneurship.
2. The white colour is representing conviction in objective two ‘to support peace and security’ for equality and inclusivity.
3. The dark blue colour is representing conviction in objective three ‘to strengthen mutual democratic institutions’ i.e. a more prosperous, healthier nations, political independence, tackling inequality, strengthening government systems and institutions.
4. The black colour is representing conviction in objective four ‘to promote sustainable progressive development’ i.e. black for permanence and originality in increasing breadth and strength of innovation, boosting growth and improving living standards.
5.The yellow colour is representing conviction in objective five ‘to adapt climate change solutions’ i.e. yellow for triumph of time and truth in demonstrating global leadership on climate and environmental issues, by deploying expertise on climate finance, resilience and adaptation, renewable energy, biodiversity, and science and technology; and creating green jobs.
g) Kinghorne Pledge of Allegiance
Kinghorne pledge begins with the right hand over the heart, and after reciting “to the Flag,” the right hand extends gracefully, palm upward, toward the Flag, and remains in this gesture till the end of the affirmation; whereupon hands drop to the side.
I pledge allegiance to the flag of the Kinghorne Limited, and for customer needs, expectations, understandings and product improvement under one God, to preserve and labour for unity, dignity and equality, with all humility and gentleness.
Source: Customer Diversity, a core value of Kinghorne as seen in Ephesians 4:1-6. As it is, we have been given a crown as far superior growth catalysts, who are founded on better promises of pondering with prototypes and brainstorming with target customers via network, product and service in creative ways from incubators, accelerators, universities, mentors and coaches.
h) Kinghorne Motto
‘Service Values’ means Kinghorne re-builds or re-designs values in product policy, pricing policy, product promotion policy, distribution network policy, market research policy, and financing policy. Leadership, innovation, creative industry, entrepreneurship and mobility are the basis for our absolute advantage, comparative advantage and mechanical advantage as we close the opportunity gap through research for an easier, cheaper, faster and more efficient service delivery towards happier, flourishing and sustainable future for the generations to come e.g. governance and human rights, political and commercial interests, etc.
i) Kinghorne Slogan
‘Shared value’ means the rationality of Kinghorne is to share profits or dividends for an approved period of time until you recoup your initial cash outlay to achieve high human development values and ranks: along and healthy life measured by life expectancy, access to knowledge measured by years of education people aged 25 and older receive in a life-time and a decent standard of living measured by equal purchasing power parity derived from the gross income expressed in constant.
j) Kinghorne Blueprint
Kinghorne blueprint is a lighthouse bursts of gamma rays emanating from one of the fastest-spinning stars in the galaxy.
1) Good international framework conditions through an ambitious trade policy and increased political-commercial advice.
2) Increased exports and market share through cooperation with public authorities and sector-specific specialization.
3) More high-growth companies (scale-ups) through internationalization and advisory support in all parts of the value chain.
4) Targeted attraction of investments with focus on knowledge and technology-intensive investments.
5) Kinghorne frontrunner position in innovation and digital transition by access to knowledge, innovation and technology.
k) Kinghorne Zeal Anthem
I have zeal to sustain trade
I unite to feed all the earth
I set my afetch core as flint
I act as a spur to cooperate
Free all ages full out in God
I shared value is to a slogan
I adapt to climate path care
I innovate a sept for a value
My loyalty in equal is of law
God gives me life on all side
I am a just focus of security
I am a pic of universal cause
I obey key asset of our peace
I press on to the open market
Battle is not mine but of God
Author: Kennedy Adongo, 6th Sunday of Easter, 17 May 2020.
Chords: Kinghorne Chambers Choir Chords.
Tune: Chordify #Jeremiah Olumo MIDI, PDF and Choral downloads platform for chords +254724917354>, 15/11/2020.
The history of ‘Anthem’: As a committed young leader, Kennedy Adongo needed a beyond 21st century cause. Interestingly, as noted in the e-mail response below that “Zeal” is a hymn. The reflection of the enigmatic leader’s work featuring a high-level panel of leading global experts to offer insights on regional trends along with recommendations for national governments, regional organizations, multilateral institutions, the private sector, and civil society actors. This anthem is a visible testimony to the zeal of this company, and we hope that it will inspire generations to come to re-build issues or re-design solutions.
From: Jane Safary
To: Adongo Kennedy
Sent: Thu, October 7, 2010 9:07:20 AM
Subject: Re: Halo to you Kennedy,
Thanks for your mail. It did skip my mind after reading it and I have just seen it again, thus I am responding first to let you know that if you focus on your goal and work towards it with zeal, however long it takes, you will reach there.
All the best and may God Bless you
Staff Counselling and Welfare Section
United Nations Mission in Sudan
“The way to Achieve is to Bloom where you are Planted, to do what you can, where you Are, with what you Have.” ( Les Brown)….Let’s all get started-go!
Zeal Anthem as The Value of a Teacher Book Trailer Soundtrack: The video is created using the image of the front of the book and the author’s profile picture along with some publicly available video clips of African scenery, various related images to environment technologies and zeal anthem soundtrack, that we feel would be in line with some of the topic of the book.
Published: SAFX Studios audio and video production services, Dec 19, 2020, 6:27 PM: https://www.safxstudios.com/
You can get a copy of his book in paperback or Kindle versions here:
To find out more about this book trailer visit:
2. GROWTH STRATEGY
Merry Christmas Kennedy! The King of kings, of most gracious rule, he predicts ecology to build working systems [Luke 6:48]. Bankable leaders, men of stature, entrenched regimes, prestigious political masterclass and powerful corporations are well-placed to navigate uncharted waters with joy, love and peace. Define your lighting space as a Kenya’s cultural and ecological heritage in soundness, liquidity, asset quality, operational efficiency, profitability and competitive advantage. Think long-term, a persuasive value for digital and data-driven foreign policy and national security, political and career officials, management and budget in a transparent and collegial manner. That requires creative leadership for pharmaceutical manufacturing hubs, crop insurance and reinsurance, education, energy, financial services or logistics business. Making noise in a sense, reduces your power or brand, for you take some good and lose it as a currency. Incline your divine self to goodwill on weighty matters of sovereignty, territorial integrity, political economy, feminist constitutionalism and international trade rules. To the Lord of heaven’s eternal height, be Christmas light to nations, entering into strategic partnerships legacy with traditional service and volunteerism, on intergenerational and intragenerational equity. Amen. Reene Migen Sao, your complete mom, 25/12/1995.
Betsy Chia joined as the Chief Operating Officer at Kinghorne Limited on 7 October 2018. While here, her full mandate is to control and oversee the business’ operations, employees, and ventures.
Financial Modeling, Budgets, and Financial Reporting: Manage financial and accounting processes, including financial reporting to the Board of Directors, modeling, and budgeting.
Strategy & Special Projects: Oversee strategy implementation and management of special projects.
Organizational Development: Manage Organizational Development, HR policy, and talent management processes.
Board Engagement: Prepare board material and implement specific strategic projects. Oversee legal and compliance matters and handle other business support and administrative tasks.
Investor Relations: Assist in handling investor relations including producing regulatory company announcements, press releases, investor newsletter, investor presentations and publications e.g. the non-fiction book “The Value of a Teacher” Branding, Marketing and Public Relations.
To find out more about this book visit:
We started Authors Meet Authors Book Club in 2020. The global online book club members choose a book to read every month, ranging from memoirs, biographies, historical and fiction, thrillers and dystopia, political among others.
To find out more about this book club visit:
Happy 10th Birthday prefect Kennedy! This day is a moon-shot at an orderly leadership, for astute, efficient and to-the-point on-the-ground impact governing. A life of faith in God alone, confidence in his love, care and mercy, is the path that leads to fullness of life in his grace. Be a wrinkle in time that transcends ages towards healthy, wealthy and productive society. Kenya needs a major upgrade in public services, starting with electoral machinery, childcare, healthcare and infrastructure. Kenyans want a strong leader, one who will fight for them at home and abroad. To be clear: this is carefully planned strategy, ‘securing the highest standards of efficiency, competence and integrity’, prepared in stages. That is youth empowerment (including aspects of enterprise development, job creation and placement services), financial inclusion work, agri-business support, organizational capacity development. Remember, all great and honourable actions are accompanied with great difficulties, and both must be enterprised and overcome with answerable courage. To the King of kings who creates leadership and gives it value momentum, be your sword to protect and defend popular will through diagnosis, guiding policy and coherent action, with compact unity, virtue, lustre and the unfading crown of glory. Amen. Reene Migen Sao, your complete mom, 18/05/1994.
Kinghorne utilizes artificial intelligence to model complex data of the inter-relationships between food, climate, trade, agriculture, and macroeconomic conditions. Between 2013 and 2020, Kinghorne stamped on macroeconomic research and key ratios analysis of UN, African Union, EAC, Kenya and County Governments; interpreting budget reading for EAC countries, economic surveys, household survey, vision 2030 MTP, County strategic plans, global index, IMF FAS, policy making institutions, Members of Parliament; and summarizing analysis of key macroeconomic events like Board of Directors (BoDs) and Business Associations, SACCOs, World Bank, United Nations Global Compact; South-North South-South and Triangular collaboration; WealthFest Africa (WEFA), Africa Continental Free Trade Agreement (AfCFTA), Africa Growth and Opportunity Act (AGOA), USA Free Trade Agreement (FTA), pan-African free trade area, African Trade Ministers’ Council, United Nations Conference on Trade and Development (UNCTAD), Trans-Pacific Partnership, Kenya’s Ministry of Industry, Trade and Enterprise Development, Council of Ministers of the Common Market for Eastern and Southern Africa (COMESA), Council of Ministers of the African; Caribbean and Pacific (ACP) Group of States, World Trade Organization’s (WTO) Ministerial Conference, African Union Commission, European Union-ACP Economic Partnership Agreement, Regional Comprehensive Economic Partnership, ISO 14001-environmental management system (EMS), Green Climate Fund (GCF) and Global environment facility (GEF), and Economic Partnership Agreements (EPAs) to think long-term and build a business case for safe, sustainable and socially inclusive supply chains in 5-100 years growth agenda for a quantum increase in lives (health), livelihoods (economy) and living/lifestyle (social). The Kinghorne is adapting with agility to this new Environmental, Social and Governance (ESG) path:
1. Building trust in governance and institutions through transparent, accountable and inclusive decision-making (governance)
2. Improving quality of life, access and wellbeing, to create an inclusive and fair society (social)
3. Growing productivity, the global economy and allowing equitable access to economic and growth opportunities, while efficiently using financial resources (economic)
4. Protecting environmental outcomes by reducing pollution, balancing resource consumption, conserving natural ecosystems and resources, and supporting climate mitigation and adaptation (environmental).
Why opt for the Kinghorne?
Kinghorne targets young graduates and female developers who want to secure lifetime income and build a future as business leaders, politicians, investigative journalists, techies, policymakers, financial experts, athletes and investors or industry barons. Our Macroeconomic Modelling Analysts carry out macroeconomic research and key ratios analysis (Global, African, EAC, Kenya, County Governments); develop econometric time series data models and model risk management e.g. Interest Rates, Forex rates, Inflation, GDP etc.; prepare and publish monthly/quarterly Economic Research bulletin; perform strategic competitive intelligence, peer performance, external Environment PESTEL analysis, Game Theory Analysis – Understand top competitors’ strengths, weaknesses, opportunities, approach to compete and win; identify macroeconomics opportunities and performing risks analysis; Thought Leadership branding on macroeconomics perspectives; analyze policy and legal regulatory risks, preparing written submissions to regulatory bodies and providing guidance to business units on regulatory issues e.g. CBK MPC, Interest rate capping, PSD2, GDPR, Basel3 etc.; obtain County/Sovereign/ political risk analysis for Group and subsidiaries; develop monthly Assets and Liability Committee (ALCO) Macroeconomic briefs; periodically carry out industry, investor & customer confidence level surveys; conduct detailed financial modeling, business opportunity assessments and other financial analyses to support strategic decision making; conduct feasibility research for entry of new markets and industries feasibility e.g. platform economy ecosystems business models; interpret and summarize analysis of macroeconomic events like budget reading for EAC countries, economic surveys, household survey, vision 2030 MTP, County strategic plans, global index, IMF FAS and country credit ratings; development of strategic policy frameworks for ALCO, CEO and Board – Deliver executive level presentations to enhance strategic decision making; design, populate and maintain proprietary macroeconomic database; model performance review using technologies like KS (Kolmogorov Smirnoff Statistic and AUC (Area Under the Curve); model stress testing and back testing knowledge; forge relationships with senior level leaders internally and within external partners; and present analytics proposals, solutions and key insights/recommendations at strategic level.
Why it matters
Kinghorne participates in the digital economy and enjoys the benefits of a data-driven economy. The target aim is for improved youth empowerment and participation of young people in sustainable development and disaster risk management, impact and responsible trade, fintech, 5G, entrepreneurship and venture investment, and asset and wealth management as well as climate change resilience and statecraft democratic values and principle to create employment, boost innovative intellectual property, support small and medium sized enterprises and build emerging industries, all of which keep cash circulating in the economy.
Over to you
How do you feel about agribusiness, finance, education, communication and health operational efficiency, growth, asset quality, soundness, liquidity, profitability and competitive advantage? Have you ever encountered bio-healthcare; astrophysics and planetary science; coral reef restoration; precision farming and regenerative technology; smart city; and mobility and robotics? Do you have any other interesting trade, investment, democracy, sustainable development, climate, peace and security examples to share? Tell us your Water, Food, Power, Data and Circular economy story through the Get In Touch section, we would love to hear from you. And as always, thank you for reading our innovation and incubation story!
The bottom line: We dream, plan and build on customer needs, expectations, understandings, and product improvement.